John Geraci, a well-know builder of virtual communities
A high-profile investor and lots of high-profile angels and advisers .. in the first camp Union Square (Fred Wilson and Brad Burnham) ... and in the second
We've still got a great list of angels involved as well. Marc Andreessen just wrote in out of the blue to say that he really liked the site, and to ask if he could help out with the financing. Esther Dyson, John Borthwick, George Crowley, and Richard Smith -- it's a fantastic list of people to have behind you. (Along with our other founding investors, John Seely Brown, Mark Bailey, and Andy Karsch.)
Neighbors are registered users of outside.in. Each neighbor has a profile page that shows a bio, photo, neighborhood, website, plus all the stories, comments, and places they’ve contributed to outside.in. (Right now it’s a little tricky to find a specific neighbor, much less communicate with them — but we’re working on it!)
Stories and Comments are the content you add to outside.in about your area. When you add them to the site, they appear on the home page of the area you specified for everyone to see, as well as on your neighbor pages.
Stories are content that comes from other sites, like blogs or newspaper websites, that you submit to the site via the submit a story link in the right column of the page. Add stories to outside.in that relate to your neighborhood and that you find interesting and want to share with your neighbors.
Comments are content that you write yourself, directly to the outside.in website. You add comments to Places, which are any location or venue in your area. Add a comment to any Place you want, either to point out something you like, or just to talk about something interesting in your neighborhood.
Places can be everything from restaurants to playgrounds to schools — or even more subjective categories (most dangerous intersection, best spot for winter sledding.) Any story or comment can be attached to a Place. The cool thing about these Place pages is that the become an archive of everything that’s been said online about a given place — comments from outside.in Neighbors, blog posts, newspaper reviews, discussion threads.
The recent announcement that YouTube will share advertising revenues with members who contribute their work to YouTube is yet another marker is the steady march towards dissembling the structure and dynamics of the traditional broadcast media industry.
The other service cited in the article has been sharing revenue for a while, but is not the Web 2.0 darling status acquired by YouTube based on it's acquisition by Google.
Qumana's business model has since the beginning been based on sharing advertising revenue with users who use the Q-Ads service to attach relevant advertising to their social media content.
The bulk of social media sharing (the 'social' in the term social media, tho' there's more to it than that) still happens on and in blogging networks, and IMO this is unlikely to change in the near future.
As advertising gets more and more relevant to niche markets, and gets easier to identify, pull and place into or alongside media-born work created by personal publishers, we believe that Qumana's value proposition will get stronger and stronger.
Joe Eigo, a martial arts expert in Toronto, used to pay hundreds of dollars a month for computer and hosting services to distribute his own acrobatic and martial arts videos on the Web, in the hope of raising his profile in the TV and film industry.
Today, not only is he able to distribute his content to millions of people at no cost using a popular online video-sharing site, he has also been paid nearly $26,000 (U.S.) by the site owner.
Welcome to the new world of user-generated content on the Internet. What some people consider quirky material at best, companies are increasingly starting to view as a valuable asset. So valuable, in fact, they're willing to pay for it.
Metacafe, a private firm based in Palo Alto, Calif., and Tel Aviv, has been paying thousands of dollars to participants for over a year.
Every video on Metacafe that is watched more than 20,000 times, and is rated 3 out of 5 or higher by viewers, starts earning the producer $5 for each subsequent 1,000 visitors.
Metacafe rates Mr. Eigo as its top earner. One of his clips has been viewed more than five million times and has helped him attract the attention of several producers and film companies, he said.
“It's an amazing opportunity for anyone who wants to produce their own material now. The Internet has become more popular than television,” he said.
Hugh Macleod of GapingVoid, arguably an important voice in marketing philosophy and practices in the blogospere, if not Web 2.0, points to Christoper Carfi's Social Customer Manifesto and accompanies it with a provocative cartoon.
* I want to know when something is wrong, and what you're going to do to fix it.
* I want to help shape things that I'll find useful.
* I want to connect with others who are working on similar problems.
* I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)
* I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter.
* I want to know your selling process.
* I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.
* I want to do business with companies that act in a transparent and ethical manner.
* I want to know what's next. We're in partnership…where should we go?
It's becoming increasingly popular to use a video clip as an integral part of a blog post, and usually to help "anchor" a post's focus and meaning.
Its also becoming clear that advertising can be shaped to fit the ambient or direct subject area of a blog post, and that paradoxically using keywords to choose and place ads gives you more control over the advertising strategy for your blog.
Here's Joe Q. Public, talking about getting paid to blog about a product or a service using PayPerPost.
Re: the video clip ... I surfed over to YouTube, ran a quick search, found this and viewed it. Then, it took me one click to save the embed code, one click to open the Insert HTML function, and one click to say OK ... then finally one more click to publish the blog post.
Content in circulation in various social networks where people are sharing ... video clips, songs, recipes, recommendations ... is what advertisers are after. They are seeking better ways to reach increasingly harder-to-reach niche markets.
Put the tools into the hands of the people who are making and growing the networks, and who are "using" other people's content and mashing it together with their own.
Offer Qumana and Q-Ads to your audiences ... use them to reach into and "shake hands" with your readers, advertising-wise.
San Francisco and Vancouver (Nov. 29, 2006) -- Qumana Software Inc today announced availability of the Q-Ads tools (http://tools.typepad.com/get/qads) and the popular Qumana offline blog editor (http://tools.typepad.com/get/qumana) for users of the TypePad blogging platform. Users of Six Apart's popular hosted blogging service can now quickly and easily insert keyword-based ads directly into their blog posts, whether they use the Qumana editor or not.
"Qumana is thrilled to be offering the industry's easiest ad insertion tool to this important blogging community," said Fred Fabro, CEO of Qumana. "Q-Ads puts TypePad bloggers at the center of the explosive growth taking place in online advertising," said Fabro.
"TypePad bloggers deserve creative and powerful ways to earn money from their blogs. Qumana offers bloggers a unique approach, and we're happy to introduce their tools to our customers." said Michael Sippey, VP & GM of TypePad at Six Apart.
"With Q-Ads TypePad bloggers can choose which keywords best represent the editorial message of the blog post and then with one click pull an ad from our network that best relates to that content," added Fabro. "The result is a matching of TypePad bloggers' content to an ad message, which can give the ad message greater relevance to blog readers. Greater relevance means higher click-throughs and happier advertisers," said Fabro.
Qumana's Q-Ads tool is a browser extension that works as an Internet Explorer plugin or Firefox extension that enables users to "pull and place" text-based advertising based on the keywords they enter. The Q-Ads Tool works with all major blogging platforms, including TypePad. There is also a Q-Ads plug-in for Windows LiveWriter.
Qumana also offers Typepad users the leading off-line blog editor in the blogosphere. Qumana allows bloggers to create media-rich blog posts in a familiar WYSIWYG interface and with simple button clicks insert the keyword-based ads, Technorati tags, and multimedia (e.g. YouTube videos) through the innovative Insert HTML button.
The insert ad interface is designed to allow users to enter the keyword of their choice and then customize the size and colour of the ad before inserting it into their post.
About Qumana Qumana Software Inc. is an advertising and web services company that provides content providers and personal publishers with market-leading methods for delivering and adding advertising to online content. Qumana's mission is to make blogging easier and more profitable for bloggers globally. Qumana is run by Internet industry veterans, hardcore bloggers, software purists, and world-class designers committed to keeping things simple. For more information, visit http://www.qumana.com/
About Six Apart, Ltd. Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate across the world every day. Founded in 2002 by husband and wife team Ben Trott and Mena G. Trott, Six Apart has grown into a global company with its headquarters in San Francisco, CA, and offices in Europe and Japan. The company continues to lead in the blogging and social media industry with the Movable Type publishing platform, the TypePad hosted blogging service LiveJournal, an online community organized around personal journals, and Vox, a free personal blogging service for friends and family. For more information, visit http://www.sixapart.com/
For more info: Fred Fabro - CEO and President, Qumana Software Inc. e: fred AT qumana.com Tel: 604.837.0400
According the the Harris Interactive 2005 Survey, 85% of respondents said word-of-mouth communication is credible, compared with 70% for PR & advertising
65% of consumers trust their friends the most for product recommendations, while 27% trust experts, and 8% trust celebrities Source: eMarketer
26% of the top search results for the world's 20 largest brands are consumer-generated media sites Source: Jupiter Research
Online influencers will forward positive messages to an average of 11 people and negative messages to an average of 17 Source: Burson-Marsteller
Here's a brief and interesting white paper titled "Making the Case for a Social Media Strategy". It clearly lays out and reinforces that it's the end user - the personal publisher sharing their voice, ideas, or opinions - who is exerting more and more choice and control over the ways the media - including advertising - is being created and distributed.
This is an important element of Q-Ads' value to end-users ... the ability to exercise more choice and control over what advertising they use and where they place it alongside or within the content of a blog post.
Social media – online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other -- are beginning to affect brands. Examples like the Kryptonite lock crisis and Intuit’s continued success have convinced marketers to incorporate social media into their plans. In many companies, marketers must convince their senior management executives who don’t understand the influence the social aspects of the Web experience is exerting on their brands.
Here’s the elevator pitch to give to a busy executive:
The influence traditional media and marketing have over consumer perception is waning as people use the plethora of digital technologies to circumvent traditional sources to obtain information and entertainment from each other. But these social media outlets are more than another channel through which to deliver messages to the marketplace. Companies like GM, Microsoft, Intuit and New Line Cinema are successfully using social marketing strategies to understand and engage their audiences more deeply – with demonstrable business results.
NEW YORK (AP) -- The online hangout MySpace.com will organize 20 concerts featuring bands promoted on its site as part of a campaign to raise awareness and money for humanitarian relief in Sudan.
The site, which grew in popularity thanks to its early adoption by emerging bands and their fans, has in recent months taken a more active role in promoting social causes, such as environmental awareness and voter registration.
"The crisis in Darfur is a global concern and as a global community we have a responsibility to take action," Chris DeWolfe, MySpace's chief executive, said in a statement. "MySpace's reach gives us an extraordinary opportunity to spread the word and empower individuals to help address the horrors in Darfur."
Some 2.5 million people have been made homeless by three years of fighting between the Sudanese government and rebel groups in the vast, arid Darfur region of western Sudan. At least another 200,000 people have been killed since hostilities erupted.
Just last week, U.N. Secretary-General Kofi Annan warned that Darfur is creeping ever closer to catastrophe, with rape and violence on the rise and humanitarian access at its lowest level since 2004.
The concerts will take place October 21. Artists include TV on the Radio in Philadelphia, Alice in Chains in Winston-Salem, North Carolina, Ziggy Marley in Medford, Oregon, Citizen Cope in Seattle, Gov't Mule in Spokane, Washington, and Insane Clown Posse in St. Petersburg, Florida.
Other concerts will take place in Sacramento, San Diego and San Francisco, California; Melbourne, Florida; Atlanta; Louisville, Kentucky; St. Paul, Minnesota; Reno, Nevada; Baltimore; Asheville, North Carolina; Charleston, South Carolina; Milwaukee; and Washington, D.C.
We would like to announce and introduce the all new Q-Ads Tool (beta), an easy way for you to unlock the revenue potential of your website or blog.
Now you have two ways to insert Q-Ads:
1. Within the Qumana blog editor 2. With the Q-Ads Tool IE (5.5 and 6) Plug-in
Q-Ads is a unique way for you to embed ads anywhere you can place a picture – in your blog post, on your website, in your RSS feed. Because you choose the keywords for your post, you are in control of the ad your website visitors see – it is no longer bound to the content, but to your knowledge of your readers and what you are writing.
Bob Young was the founder of RedHat, one of the original examples of putting open source software to work in a business model that made sense. With the money he made from the sale of RedHat, he set off to build Lulu.com, which offers writers a vehicle with which to publish, promote and distribute their work without necessarily using the existing infrastructure of agents, publishers and bookstores.
Evidently, according to this article from today's Globe and Mail, he's about to enter the video clip business, offering producers / creators the ability to create, promote and distribute their work.
The basics of the business model are outlined in this snippet from the article, below:
Bob Young, founder of LULU.com, has announced LULU.TV, for video makers to profit from content as they deliver ad-free entertainment and provide a platform which emerging talent can exploit to further their video and movie-making careers.
LULU.TV has engineered a model for paying content providers. Creatives ("shareholders") pay $14.95 a month; 80 per cent of the total payments go into a pool. The pool is split up at the end of the month, with each contributor receiving a share of the pool based on his or her share of the total viewings of the videos on the site.
.. will you use email as much, or do you think you'll use IM and blogs more often to communicate ?
When it comes to the workplace, my guess is that once several major organizations begin to demonstrate the effectiveness of project or research-oriented blogs, there will be a rush to a tipping point.
Blogs in the workplace will, I think, come to be viewed as centralized bulletin boards for purposeful work, and group dynamics will take care of all but the most extreme cases of inappropriate use .. just as many comment communities on existing blogs have figured out how to deal with the behaviour of trolls.
Here's a peek into the future .. via the Globe and Mail pass-through of an AP story
CHICAGO — E-mail is so last millennium. Young people see it as a good way to reach an elder — a parent, teacher or a boss — or to receive an attached file. But increasingly, the former darling of high-tech communication is losing favour to instant and text messaging, and to the chatter generated on blogs and social networking sites such as Facebook and MySpace.
The shift is starting to creep into workplace communication, too.
"In this world of instant gratification, e-mail has become the new snail mail," says 25-year-old Rachel Quizon from Norwalk, Calif. She became addicted to instant messaging in college, where many students are logged on 24/7.
Much like home postal boxes have become receptacles for junk mail, bills and the occasional greeting card, electronic mailboxes have become cluttered with spam. That makes them a pain to weed through, and the problem is only expected to worsen as some e-mail providers allow on-line marketers to bypass spam filters for a fee.
Beyond that, e-mail has become most associated with school and work.
In a misguided attempt to supposedly curtail terrorists communicating on blogs, BoingBoing reports the following:
India's Department of Telecommunications (DoT) passed an order to ISPs Friday to block several websites. The list is confidential. Indian ISPs have been slowly coming into compliance. SpectraNet, MTNL, Reliance, and as of Monday afternoon, Airtel. State-backed BSNL and VSNL have not started yet but likely will soon. The known list of blocked domains is *.blogspot.com, *.typepad.com and geocities.com/*.
Yes folks, the Indian government has decided to censor blogs and refused to explain why. This morning Shivam Vij managed to talk to Dr Gulshan Rai, director of CERT-IN, the only body authorised to issue directives to ISPs. His response: "Somebody must have asked for some sites to be blocked. What is your problem?"
"The block is still spreading through Indian ISPs. This recalls Pakistan's Blogspot ban during the Danish cartoon controversy and India's Yahoo Groups ban in '03 to shut down a separatist forum."
lSnip ...]
"We're treading with a little caution before we go whole-hog at the government. There is a possibility that it is a mistake - where a directive from the government on a few blogs might have been misrepresented by ISP's here - who have blocked the entire sites."
Update (from BoingBoing), 11AM PT:
An Indian political blog is reporting that the ban was initiated by the Indian intelligence service to stop terrorism: Link. According to their source, the terrorists are using blogs to communicate.
Not only is this useless (because the terrorists can simply use proxies), it's akin to shutting off the country's telephone service because terrorists talk to each other through phones.
eBay Canadahas introduced eBay Member Blogs to build up an eBay community. The blogs add to the company's member forums, about me pages and eBay reviews and guides.
With the Member Blogs feature, eBay users can create and publish journal-like entries within their own dedicated space and share personal experiences or discuss their categories.
I think this is one of those watershed moments that we'll look back on in a year or so and see as a turning point in the blogosphere. Fox Media by partnering with b5 Media instead of launching their own blogs has acknowledged the power of an established blog network. They have also given a ringing endorsement of blogs as a way to connect with fans and sneak behind-the-scenes tidbits out. Oh and get a little advertising and branding in there too.
All good things, all things that will help the blogging medium push more into the mainstream as a source of information and news.
Disclosure: Arieanna Foley and I both author blogs on the b5 Media network.
So much for the 2.0 glories of social networking! This is such a sham, and users will see right through it.
Still, it isn’t clear how much attention MySpace users will pay to these advertiser-friendly areas. Many users spend most of their time on their own pages and those of their friends.
This lays bare the emptiness of all the MySpace hype. For USERS, who are the ones who matter in the business equation, it’s all about THEIR content. They don’t really care about wall garden content. That’s not why they use MySpace! I love this phrase from the article: “the profile pages created by MySpace’s nearly 85 million users — the popular but controversial part of the site” — hello!
That profile pages ARE the site! People don’t got to MySpace to see MySpace. They go to MySpace to see each other.
